Europeans bring fashion e-commerce site to Brazil

Dafiti is a fast-growing fashion e-commerce site that comes out of Rocket Internet, the same European incubator that cultivated the German GroupOn. Dafiti’s goal is to become the leading fashion e-commerce site in Brazil by the end of 2011.

Dafiti promises to reach even customers outside the major Rio-São Paulo business corridor with the latest trends, free delivery and money back guarantees. There are fashion tips, tools for designing looks, and payment plans. Dafiti intends to be a unique online shopping experience. Dafiti carries international brands such as Calvin Klein, Tommy Hilfiger, Capodarte and more. Co-founder Philipp Povel says they hope that the easy of shopping online will attract customers who prefer not to brave the lines and chaos at brick-and-mortar shipping centers.

E-commerce has grown 40% in Brazil in 2010. Co-founder Thibaud Lecuyer attributes this to the growing Brazilian economy.

Dafiti is headquartered in São Paulo.

To find out more, visit their website.

http://startupi.com.br/en/2011/europeans-bring-fashion-e-commerce-site-to-brazil/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+startupi%2Fen+%28Startupi+English%29